Global problems
Global problems
Interviews
Blueprint
Presentation
Visual design
Personas
Gympass is a wellness benefit company that offers unlimited access to thousands of gyms, studios and activities worldwide, helping people find an activity they love in 15 countries.
One of the challenges was to keep information consistent across all digital tools. That way every internal area would have the same information making it easier to take a decision, which was very valuable for the CTO.
Gympass is a wellness benefit company that offers unlimited access to thousands of gyms, studios and activities worldwide, helping people find an activity they love in 15 countries.
One of the challenges was to keep information consistent across all digital tools. That way every internal area would have the same information making it easier to take a decision, which was very valuable for the CTO.
Internal personas
Internal personas
Personas identified by Researcher team and me during workshops and company internal mapping. Each persona is connected to one of the 8 internal areas at Gympass.
Personas identified by Researcher team and me during workshops and company internal mapping. Each persona is connected to one of the 8 internal areas at Gympass.
Blueprint
Blueprint
Work in a thorough internal discovery process, through interviews with managers and coworkers from several countries, resulting in a blueprint representative of all relevant internal areas and their pain points, crucial to decision-making and effective roadmap solutions.
Work in a thorough internal discovery process, through interviews with managers and coworkers from several countries, resulting in a blueprint representative of all relevant internal areas and their pain points, crucial to decision-making and effective roadmap solutions.
+32
People
interviewed
+500
Pain points
identified
+8
Teams mapped
+20
Softwares
+35
Touchpoints
4
Countries
+32
People interviewed
+500
Pain points identified
+8
Teams mapped
+35
Touchpoints
+20
Softwares
4
Countries